Mobile device like the iPhone, Google G1, Blackberry and Palm Pre are changing the way we do business. Tech Week explore this rapidly growing industry from three perspectives: makers, users and developers to discover the many ways businesses are employing these devices as business tools and the economic opportunities they present to third-party "app" developers.

	Introduction by DAVID KRANTZ, President & CEO, AT&T Interactive Mr. Krantz leads the AT&T business unit responsible for developing, managing, and delivering online and mobile advertising products across all of AT&T’s media platforms. AT&T Interactive online properties include YELLOWPAGES.COM, a leading local search website with over 20M monthly unique visitors. AT&T Interactive advertising products are sold by a 5,000+ person nationwide sales force. Before AT&T Interactive, Mr. Krantz led AT&T’s Business Development efforts focused on consumer markets. Prior to that, he was Vice President for AT&T’s consumer division which served approximately 35 million customers. Before joining AT&T, Mr.. Krantz also held several other senior leadership positions at GoDigital Networks, a telecommunications equipment company, AOL and Netscape. Mr. Krantz started his career at Proctor & Gamble. Mr. Krantz graduated with a BS degree in Finance and Management from the University of Virginia’s McIntire School of Commerce and earned an MBA from Harvard University. www.attinteractive.com
	MODERATOR, BRIAN X. CHEN, Technology Writer, WIRED Magazine Throughout his career as a professional writer and editor, Brian X. Chen has been recognized for fearlessly pushing the envelope with aggressive news reporting and sharp social commentary. To wit: a diverse writing repertoire that includes covering Apple as a technology reporter at Wired.com and a former position as associate editor at Macworld. A new media zealot, Brian enjoys experimenting with innovative Web tools to report the news. In August 2008, he led an interactive global study to investigate the iPhone 3G's network problems. The story was wildly successful, attracting 4,000 participants around the world and earning Wired.com a nomination for an ASME National Magazine Award — the magazine industry's highest honor.
	JOE ESTES, Mobile Application Engineer, NASA Jet Propulsion Laboratory Joe Estes has been in IT developing software for nearly a decade. At JPL he is the co-creator of the Bus Schedule and Conference Room Locator iPhone apps. Joe is also a SOA expert particularly well versed in SOAP and Restful web services. He is currently working on an iPhone app that will work as a collaborative JPL tour guide. http://www.jpl.nasa.gov
	KEVIN S. KLENK, Ph.D., Manager, Enterprise Computing and Networking, NASA JPL Dr. Kevin S. Klenk manages Enterprise Computing and Networking within the Office of the CIO for the Jet Propulsion Laboratory (JPL). His responsibilities include desktop computing, servers, storage, telecommunications, networking, high-performance computing, security, and IT operations. He has been at JPL since 2002. Prior to joining JPL, Dr. Klenk was a technology manager at Ford Motor Company. During his years with Ford, Kevin was involved in the development, implementation, and support of IT applications in a variety of business areas including Product Development, Finance, and Marketing and Sales.. Among other accomplishments, he was the planning manager for the integration of Volvo Cars into Ford's IT systems, and helped lead the creation of Ford's Enterprise Architecture. Kevin holds a BS in Electrical Engineering, and a MS and Ph.D. in Computer Science and Engineering from the University of Notre Dame. www.jpl.nasa.gov
	DAN MEIS, FAIA, Managing Partner, Aedas LA and Aedas Sport In his 25 year career, Dan Meis has helped to redefine an entire segment of the architecture profession. For decades, sports buildings were seen as "technical challenges" focused mainly on getting the maximum number of seats around a given court or field. With a keen understanding of the experience driven "see-and-be-seen" culture of Los Angeles, Dan brought a focus and design attitude to this building type that elevated them from structure to experience. His iconic design for Los Angeles' Staples Center in 1999 instantly became a benchmark in the industry and raised the design bar for every sports building that followed. Dan is currently designing the new NFL Stadium for Los Angeles that utilizes an innovative structural design saving over $300 million in construction costs and is poised to be the first LEED Gold rated NFL facility. His work has been featured in numerous publications and documentaries on the History and Discovery Channels. www.aedas.com
	MARK WOOLLEN, Vice President Social CRM Applications, Oracle Mark Woollen is responsible for driving the market requirements and business strategy for Oracle Social CRM applications. He brings more than 15 years of sales, marketing, and development experience to his role with the company. Prior to Oracle, Mr. Woollen was vice president of products for InQuira Corp. where he guided company strategy and product development to successfully launch InQuira into the customer self service and contact center market. Previously, he spent seven years with Siebel Systems where he was Group Director responsible for Siebel's service, call center, and web self service products. He also held management roles in financial service and high technology sales consulting at Siebel. Before joining Siebel, Mr. Woollen held management solutions provider Advent Software. http://www.oracle.com/applications/socialcrm/index.html
	DAVID YOO, Chief Product Officer, AT&T Interactive Mr. Yoo is chief product officer at AT&T Interactive – an AT&T business unit responsible for developing, managing and delivering online and mobile advertising products across AT&T's media platforms. In this role, he leads product strategy and management of all consumer and advertising products. Prior to AT&T Interactive, Mr. Yoo created two companies - focused on new media in life events and education. He was also director of product strategy & advertising at Tellme (acquired by Microsoft) responsible for consumer and advertising strategies and was previously principal product manager at PayPal (an eBay company). http://www.attinteractive.com