Sally Falkow

President, MeritUs Media

Sally Falkow is a co-developer of PRESSfeed, the social media newsroom. She was named PR Trainer of the Year for her social media classes by PR News. She has helped over 500 corporate and agency executives, including HP, Hilton Hotels, Proctor & Gamble plan and implement social media strategies. A senior fellow with the Society for New Communication Research and a founding member of Social Media Club, she lectures as adjunct professor at USC Annenberg. Falkow has authored several ebooks on Internet marketing strategy and the use of new technology in PR and is currently completing a new book about Social Media Intelligence that will be published by Pearson in December 2011.

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